Strong Brand

I feel like New Balance is a great example of a brand that communicates a clear and strong message. They stand for a genuine shoe company that stresses the importance of the actual performance of the shoe above aesthetics. They communicate to their consumers and fans that they are there to help them with their issues related to their feet for everday walking as well as being active with sports. By focusing on the overall stability, stress relief, etc. of the insoles as well as the shoes themselves, New Balance has successfully remained a trustworthy brand that consumers can return to for comfort.